Reducing OpEx Without Sacrificing Quality: Opportunities for Publishers in 2023

Although OpEx is an essential aspect of running a business, it can also place a strain on a company's financial well-being, particularly during periods of economic uncertainty. It doesn't have to be that way. There are opportunities to reduce OpEx across the entire publisher organization, and it doesn't have to mean slashing staff.

OUTSOURCING OPERATIONS

One way to reduce OpEx is through outsourcing post-sale campaign management to reduce overhead costs while still maintaining high-quality work and supporting your team to bring in and execute on those big deals.

FREELANCE CONTENT PRODUCERS

Another opportunity to reduce OpEx is by streamlining content production as an extension of your current team -  reducing the time and resources needed to scale content and leveraging freelance producers to provide specialized expertise on an as-needed basis to support in-house teams.

CMS OPTIMIZATION AND STREAMLINING PROCESSES 

CMS optimization is another area where publishers can reduce OpEx. By choosing the right CMS with real flexibility and human support, publishers can improve workflows and reduce the time and resources needed to extract value from the best content while learning where to improve.  

KEY TAKEAWAYS

Ultimately, reducing OpEx is about finding ways to operate more efficiently without sacrificing quality or performance. By exploring new technologies, outsourcing certain tasks, and optimizing workflows, publishers can reduce their OpEx while still producing high-quality work. While these changes may require an initial investment, the long-term benefits are significant and can lead to improved financial stability and the ability to weather economic uncertainty.