Fastener.io is the leading outsourced corporate & business development consultancy for digital content publishers and publisher solutions with clients spanning the globe -- from The United States to London and from Tel Aviv to Syndney. The company’s team has nearly 100 years of collective experience leveraging its deep relationships to forge partnerships that increase shareholder value and drive meaningful revenue for its clients. For its publisher clients, Fastener.io offers monetization strategy, corporate & business development, and fully-outsourced ad operations. For publisher solutions such as advertising and technology platforms, Fastener.io helps drive marketing strategy and publisher development.
Headquartered in Santa Monica, California, Fastener.io was founded in 2013 by Jay Westlin. Prior to Fastener.io, Westlin was evp corporate & business development of SpinMedia (fka BUZZMEDIA) where he helped grow its publishing group to more than 40 properties reaching over 100MM unique visitors. Before joining SpinMedia, Westlin was vp business development & marketing of AtomicOnline (GorillaNation’s owned and operated division), now called EvolveMedia. Westlin began his digital publishing career in the mid-90's forming high-profile partnerships with companies including Compuserve and Mark Cuban’s AudioNet (aka Broadcast.com and later as Yahoo! Broadcast Solutions).
Fastener.io current and past clients include the largest traditional publishing companies in the world and many of the high-flying, venture-backed, digitally native content publishers. Beyond news websites and viral entertainment properties, the company also works with mobile application publishers and social influencers.
By leveraging its deep relationships to curate corporate development, business development, and publisher development partnerships, Fastener.io consistently increases revenue and grows audience for its publisher clients. The company also provides fully-outsourced ad operations and ad trafficking, as well as traffic acquisition via social, search, content marketing and growth hacking.
Fastener.io’s visibility across a wide variety of publishers provides the company unique insight into the serious issues today’s digital content publishers face from mobile monetization to the complex programmatic ecosystem. As a result, Fastener.io’s external vantage point provides clarity, ideas, and solutions often difficult to see from inside the publisher’s operation.
Fastener.io clients include some of the largest ad networks and publisher technologies, many of which graduated from the world's most prestigious incubators and are backed by top-tier venture capital and now partnered with the hottest and most innovative digital content publishers. The company's expertise and client base spans every type of publisher technology including display and video SSP, ad networks, rep firms, yield management, recommendation engines, rich media vendors, content management/publishing systems, and native advertising providers.
By first helping with marketing strategy and second by making high-level and curated publisher introductions, Fastener.io helps publisher solution platforms increase top-line revenue and distribution. The team then scales publisher development including custom, corporate and business development partnerships throughout the digital publishing, advertising and technology industry.
Fastener.io platform clients benefit from the hundreds of regular and deep conversations the company is having each week with digital publishers and other platforms. As a result, platform clients get immediate feedback from the market, as well as expedited publisher partnerships at scale.