Fastener.io is the leading publisher development consultancy for digital content publisher solutions — companies with a source of advertising demand, companies with a publisher technology, and/or companies with a publisher service. Fastener.io helps its publisher solution clients meet and ultimately partner with new publishers. The company’s team has over100 years of collective experience leveraging its deep relationships to forge partnerships... fast.
Headquartered in Santa Monica, California, Fastener.io was founded in 2013 by Jay Westlin. Prior to Fastener.io, Westlin was executive vice president, corporate & business development of SpinMedia. And previously, he was vice president, business development & marketing of EvolveMedia. Westlin began in digital publishing in the mid-90's forming partnerships with companies including Compuserve and Yahoo!.
Fastener.io‘s primary clients are the hottest publisher solutions across the various vendors and partners digital content publishers are working with today — companies with unique ad demand and header bidding solutions to companies with viewability optimization and syndication tools. By making curated publisher introductions and by leveraging its database of thousands of publisher contacts, Fastener.io helps publisher solutions scale publisher development.
Fastener.io publisher solution clients benefit from the hundreds of regular and deep conversations the company is having each week with digital content publishers and other solutions. As a result, publisher solution clients get immediate feedback and partnership acceleration.
Separately, Fastener.io also performs corporate and business development consultation for digital content publishers. The company helps publishers and publisher groups with divestures, mergers and acquisitions as well as general business development efforts — audience development, partnerships, monetization, and recruiting talent.
Fastener.io’s visibility across a wide variety of publishers provides the company unique insight into valuations, the market, and the serious issues today’s digital content publishers face from revenue diversification to the complex programmatic ecosystem. As a result, Fastener.io’s external vantage point provides clarity, ideas, and solutions often difficult to see from inside the publisher’s operation.
Fastener.io averages 20 active clients at any given time with numerous repeat clients and many continuing for multiple years.