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The Hot Fix features relevant solutions to challenges highlighted in current media coverage. Five articles. Five solutions. Let’s go!
Talk to Fastener about
Revenue | Audience | OpEx | PubDev | Demand | Talent | M&A
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A new level of efficiency for Media, Tech & Marketers.
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Relevance? Admiral is pushing the industry to better value and price adblock users — a growing, engaged cohort. Publishers who engage these users are building sustainable value beyond the default.
Chain Reaction: Expect Admiral to become a louder voice around value exchange, soft walls, and segment-based monetization in Q3.
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The Hot Fix: Admiral
Fastener, AdMonsters
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Relevance? Sovrn has released new capabilities in Signal to support better first-party data enrichment for its publisher clients — a major step toward future-proofing monetization.
Chain Reaction: Expect more first-party tooling and data science capabilities from Sovrn this year.
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The Hot Fix: Sovrn
Fastener, AdExchanger
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Relevance? Datablocks is developing AI-native creative formats for advertisers looking to differentiate messaging and improve clarity in post-cookie environments.
Chain Reaction: Expect to see new privacy-safe formats from Datablocks that adapt dynamically to environment context and screen size.
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The Hot Fix: Datablocks
Fastener, The Drum
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Relevance? FatTail uses order-level reconciliation to prevent mismatched bookings and provide a shared ledger for publisher–advertiser alignment.
Chain Reaction: FatTail could become the new default ledger of record for IO compliance and reconciliation.
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The Hot Fix: FatTail
Conde Nast, Expedia, MLB
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Relevance? NumberEight replaces third-party cookies with privacy-safe behavioral signals generated directly from in-session interactions.
Chain Reaction: Look for more ID-less audience tech this year as publishers prepare for signal loss at scale.
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The Hot Fix: NumberEight
SCA, Zeno Media
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Fastener for Publishers - Leverage Fastener’s free solutions matchmaking service including 45+ providers that solve current and ongoing challenges across departments in the publisher org, plus demand development, talent development and M&A buy and sell side.
Fastener for Solution Providers - Gain a growing team of 20 including former SVPs up to C-Suite to support your PubDev, Demand Development, Talent Development and M&A buy and sell side.
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The Hot Fix
3680 Wilshire Blvd,
Los Angeles, CA 90010
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Learn more about Team Fastener
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