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The Hot Fix features relevant solutions to challenges highlighted in current media coverage. Five articles. Five solutions. Let’s go!
Talk to Fastener about
Revenue | Audience | OpEx | PubDev | Demand | Talent | M&A
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| INTO THE NEW |
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The Shifting Mindset of Publisher Leadership
Publisher leadership is undergoing a quiet but fundamental transformation. AI disruption, revenue pressure, and shifting audience behaviors have forced even the most traditional orgs to embrace experimentation over hesitation.
Leaders are rethinking how they test tools, structure teams, and align around outcomes. And with new models like LINK and The Hot Fix gaining traction, the pace of change is accelerating — especially for those willing to adapt in real time.
For Jason Greene’s full take on how leadership is evolving inside the media ecosystem, click here: Read More
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THE HOT FIXES
Dappier | Carbonatix | FlatPlan | Retention.com | Sovrn
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Relevance?
Dappier
gives publishers a way to claim the AI-driven Answer Layer in their verticals. With LLMs now consuming
nearly half of all digital publisher output—often without compensation—Dappier flips the script,
enabling monetization through affiliate layers and LLM licensing while retaining vertical authority.
Chain Reaction: 🔗 Fastener highlights Dappier’s proactive stance.
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The Hot Fix: Dappier
Partners:
RevContent,
The Publisher Desk,
Morgan Murphy Media,
One Green Planet,
WishTV
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By giving publishers a monetizable interface for the Answer Layer, Dappier turns AI disruption into a
revenue opportunity in the LLM economy—and reinforces the need for leadership to move fast before
platforms define the terms.
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Relevance?
Carbonatix
taps into the explosive growth of spoken-word audio by transforming articles into high-quality, dynamic
audio formats. As more adults shift to multitask-friendly media, Carbonatix helps publishers meet demand
without building costly audio teams from scratch.
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The Hot Fix: Carbonatix
Partners:
Voice Media,
Salem Media,
Adswizz
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Chain Reaction: 🔗 Fastener applauds Carbonatix for translating written content into
spoken experiences at scale. Its frictionless TTS solution allows publishers to extend engagement across
formats, adapting quickly to how modern audiences consume.
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Relevance?
FlatPlan.io
helps publishers optimize distribution on Apple News+, driving dramatically higher session times compared
to mobile web. Its integrations ensure content loads instantly and aligns with Apple’s user expectations—
critical as referral behaviors shift away from social.
Chain Reaction: 🔗 Fastener values FlatPlan’s role in expanding the reach.
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The Hot Fix: FlatPlan
Partners:
Sky News,
The Atlantic,
Advance Local,
Premier League,
Hello! Magazine
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As leaders look for low-lift, high-return distribution channels, FlatPlan delivers measurable impact on
reach and performance of publisher content where attention still runs deep in high-intent environments.
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Relevance?
Retention.com
enables publishers to convert anonymous site visitors into newsletter subscribers—shifting one-off web
traffic into durable, ownable audience relationships. As post-cookie uncertainty grows, email remains the
highest-performing owned channel by far.
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The Hot Fix: Retention.com
Integrations:
GTM, ESP / CDP, Webhook
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Chain Reaction: 🔗 Fastener recognizes Retention.com’s ability to turn passive visits
into active relationships. By expanding the email base with precision, it gives publisher teams more
control over re-engagement, monetization, and long-term value per user.
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Relevance?
Sovrn
has rebuilt its monetization stack to reduce programmatic tax and improve Core Web Vitals—both top
priorities for CROs under pressure. By enhancing revenue capture and performance in tandem, it supports
leadership mandates around efficiency and user experience.
Chain Reaction: 🔗 Fastener respects Sovrn’s commitment.
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The Hot Fix: Sovrn
Partners:
AP News,
Dictionary.com,
Investopedia,
General Mills,
Sky Media
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In an era where publishers can’t afford to lose margin or loyalty to slow pages and high fees, Sovrn clears
both hurdles in a single stack through platform-level optimization.
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Fastener for Publishers - Leverage Fastener’s free solutions matchmaking service including 45+ providers that solve current and ongoing challenges across departments in the publisher org, plus demand development, talent development and M&A buy and sell side.
Fastener for Solution Providers - Gain a growing team of 20 including former SVPs up to C-Suite to support your PubDev, Demand Development, Talent Development and M&A buy and sell side.
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The Hot Fix
3680 Wilshire Blvd,
Los Angeles, CA 90010
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