The
Hot Fix features relevant solutions
to challenges highlighted in current media
coverage. Five articles. Five Solutions. Let’s
go!
Talk to
Fastener about
Revenue | Audience | OpeEx
PubDev | Demand | Talent | M&A
|
|
|
|
THE HOT TOPIC
Refined AI:
When AI for Publishers is Made by Former Demand
Leaders
|
|
|
|
Andrew Mole has a broader field of vision than many;
he sold his AI/ML buy-side company to a larger DSP
in 2018, and now puts AI + ML to use for publishers
where it counts: floor pricing.
|
|
|
|
“After moving to support pubs, our team
canvassed the publisher community on how AI
can help, and invariably we heard floor
pricing - for individual sites and for
networks at scale. Now we save publishers
meaningful time and resources by applying
AI+ML to learn each auction and running
dynamic floor pricing that nets out healthy
accretive yield.”
-Andrew Mole
Get more info on PubX here
→
|
|
|
|
THE HOT FIXES
Source Digital | Drexx | BonBon |
Instaread | Rizzle
|
|
|
|
|
Source
Digital - Video Overlay
Technology that creates tons of new display
inventory over video content, live streams, and
preroll ads.
|
|
|
|
|
Drexx
- Custom, white-label rewarded video ad solution
with real-time analytics, flexible ad allocation
rules, and seamless API integration, allowing
sellers and buyers to optimize campaign
performance, user retention, and in-app
monetization.
|
|
|
|
|
BonBon
- Free monetization solution that grows
registration rates and revenue by offering users
more value for signing on, while making access
simple with a proprietary single-sign on
solution that provides publishers with 1PD.
|
|
|
|
|
Instaread
- free tech that converts articles into audio
allowing users to listen via an integrated audio
player that boosts accessibility and user
engagement and creates new revenue streams with
audio ads.
|
|
|
|
|
Rizzle
- Create professional videos from AI-powered
text to video solutions and easily distribute
them to your site, app or any major social
platform complete with VMS and analytics. Bulk
create amazing videos from: Prompts, Blogs,
URLs, Text, Tweets.
|
|
|
|
#Utility!
#Brevity!
#Fastener!
|
|
|
|
Fastener for
Publishers -
Leverage Fastener’s free
solutions matchmaking service
including 45+ providers that
solve current and ongoing
challenges across departments in
the publisher org, plus demand
development, talent development
and M&A buy and sell side.
Fastener for Solution
Providers - Gain a
growing team of 20 including
former SVPs up to C-Suite to
support your PubDev, Demand
Development, Talent Development
and M&A buy and sell side.
|
|
|
© Fastener.io
LLC 2013 - 2023
|
|
|
|
|
