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THE HOT TOPIC
Putting Social to Work
for Publishers
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THE HOT FIXES
SocialDisplay | Airtory | GetSetup | Supernative | SHE Media
Social Media Examiner on Capturing Qualified Leads with Facebook Ads
Insider Intelligence on Optimizing Ad Creative
Forbes on Native Ads Enhance Authenticity
Consultancy.eu on PMPs as Future of Advertising
#Utility! #Brevity! #Fastener!
| The Hot Fix
SocialDisplay allows you to create a programmatic ad from a social media post in 2 minutes. Zero experience is required. They currently support ad creation for Facebook, Instagram, Twitter, Linkedin, Pinterest and Tiktok.
Partners: The Arena Group, Enthusiast Gaming, The Score, Internet Brands
| The Hot Fix
Airtory is a cost-effective way (50% less than competitors) to create rich media ads in 5 minutes from their 500+ ad templates across desktop, mobile and native form factors.
Partners: The Arena Group, Enthusiast Gaming, The Score, Internet Brands
| The Hot Fix
GetSetUp is the largest producer of programming for adults over 50, offering over 4,500 live and on-demand classes taught by and for older adults, and has partnerships with over 60 Medicare Advantage Plans in 30+ US states. They recently launched an embeddable version for AOL.com's e-learning channel, and are seeking similar partnerships with other publishers.
Partners: AOL, State of NY, State of Michigan, SilverSneakers, State of California
| The Hot Fix
Supernative is a native advertising platform that offers end-users compelling content discovery and publishers the ability to drive attractive incremental revenue from all their inventory including ad restricted content placements.
Partners: Conservative Brief, Before It’s News
| The Hot Fix
SHE Media is part of Penske Media’ full-service growth machine that delivers innovative ad technology, along with a deep roster of leading demand partners for standard media, high impact, native, video and emerging formats.
Partners: Greater Good Network, Literally Media, Horoscope.com, and TheChive.com
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