Relevance? Admiral's Visitor Relationship Management platform centralizes consent, subscription and privacy-compliance workflows. By logging every user interaction—who saw which ad, under what consent regime— it builds an audit trail that catches malvertising redirects and unauthorized data grabs.

Chain Reaction: 🔗 Fastener

The Hot Fix: Admiral

Partners:

New York Post, CBS Interactive, NBC Universal, Gannett

recognizes Admiral’s approach as a model for how publishers can own their share of the fraud solution. Its unified consent ledger ensures every impression aligns with your privacy policy — turning consent into proof and reinforcing trust throughout the entire user journey.

Relevance? Sovrn dynamic floor-pricing and first-party segment tooling gatekeep inventory value according to real engagement signals. Low-quality or bot-driven traffic is automatically de-prioritized or re-priced, cutting off revenue from non-human or non-viewable impressions.

Chain Reaction: 🔗 Fastener values Sovrn’s use of real engagement signals to enforce quality. With automated

The Hot Fix: Sovrn

Partners:

APnews.com, Dictionary.com, Investopedia.com, General Mills, Sky Media

attention scoring and dynamic repricing, Sovrn ensures that only viewable, human impressions make it through.

Relevance? By moving ad logic server-side, Datablocks prevents client-side ad injection and tag-tampering attacks. Publishers retain end-to-end control over creative delivery, eliminating a common vector for domain spoofing and unauthorized arbitrage.

Chain Reaction: 🔗 Fastener respects Datablocks’ server-side tag management for bringing clarity and control back to ad delivery. By shifting

The Hot Fix: Datablocks

Partners:

Saltwire.com, DownDetector.com, MotorSport.com, PubPlus, HockeyBuzz

execution upstream, Datablocks eliminates hidden payloads, rogue wrappers, and injected scripts. Publishers regain full control over what gets delivered and how.

Relevance? As an order-management system with real-time inventory visibility, FatTail builds a single source of truth for what’s been booked vs. what’s been delivered. Any mismatch triggers an alert, ensuring that both buyer and seller have a shared, auditable record of placements.

Chain Reaction: 🔗 Fastener highlights FatTail’s use of real-time reconciliation

The Hot Fix: FatTail

Partners:

Conde Nast, Expedia, Major League Baseball

to align intent with execution. By comparing IOs to what actually gets served, and logging every creative variation along the way, FatTail gives both sides a transparent record when things don’t match.

Relevance? NumberEight replaces third-party cookies with privacy-safe, first-party behavioral signals—removing a major fraud vector (cookie spoofing) while maintaining addressability. By tying demand to real device interactions rather than fabricated IDs, it cuts out bot farms and fingerprinting hacks.

Chain Reaction: 🔗 Fastener applauds

The Hot Fix: NumberEight

Partners:

Southern Cross Austereo (SCA), Zeno Media

NumberEight’s use of behavioral signals over third-party cookies. Its ID-less, first-party user graphs are built from in-session events rather than cross-site identifiers vulnerable to spoofing.