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The Hot Fix features relevant solutions to challenges highlighted in current media coverage. Five articles. Five solutions. Let’s go!
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| INTO THE NEW |
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Catching and Keeping Audience in the New Web
Attention is easier to catch than ever in the AI discovery era. Keeping it? That’s the hard part.
This month’s Into the New looks at the quiet shift happening under publishers’ feet: success is no longer just being found — it’s creating a reason to stay.
Jason Greene uses a sharp analogy to explain what happens when publishers optimize for capture but ignore retention, and he offers a clear framework for pairing both effectively.
For Jason Greene’s full take on catching and keeping audiences in the New Web, click here: Read More
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THE HOT FIXES
Amsive | Admiral | Optable | Retention.com
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Relevance?
Amsive
powers the capture side of the equation. As discovery shifts toward LLM summaries and answer engines,
publishers need content that’s not just strong editorially but structured to be found and interpreted
correctly. Amsive helps teams scale AEO-ready output with the right technical spine; ensuring stories
surface with clarity, authority, and speed in the new discovery layer.
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The Hot Fix: Amsive
Core features:
Digital Strategy, Media Planning, Technical SEO
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Chain Reaction: 🔗 If AEO is the net that makes the bite possible, Amsive helps publishers tie it correctly — and deploy it at scale.
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Relevance?
Admiral
maps to the “keep” side of the system. Once attention lands, retention hinges on whether the experience
feels worth staying — and worth returning to. Admiral helps publishers reduce friction at the exact
moments that audiences drop: paywall confusion, adblock leakage, consent falloff, or messy subscription
paths. The result is more sessions that turn into relationships, not bounces.
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The Hot Fix: Admiral
Core features:
Subscriptions, Paywalls, Adblock Recovery
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Chain Reaction: 🔗 Amsive helps win the click; Admiral helps convert that click into a habit.
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Relevance?
Optable
supports the activation layer after capture + keep. As publishers build deeper, more habitual audiences,
the next unlock is making those relationships usable across partners and channels — without compromising
privacy. Optable’s clean rooms and identity graph let teams enrich and deploy audiences collaboratively,
turning durable attention into durable leverage.
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The Hot Fix: Optable
Core features:
Clean Rooms, Identity Graph, Audience Platform
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Chain Reaction: 🔗 Once the net holds, Optable helps you use what you caught — safely, everywhere it matters.
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Relevance?
Retention.com
sits right at the hinge of the catch-and-keep. In an AI discovery world, more of your traffic arrives
anonymously and leaves just as fast — unless you can convert that first visit into a repeatable channel.
Retention.com helps publishers identify anonymous visitors and turn arrival into subscription, growing
email audiences that anchor habit and lift lifetime value over time.
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The Hot Fix: Retention.com
Core features:
Email Subscriptions, Subscriber Growth, Identity Resolution
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Chain Reaction: 🔗 AEO gets the trout to bite. Retention.com helps keep it in the bucket by making sure there’s a next visit.
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Fastener for Publishers - Leverage Fastener’s free solutions matchmaking service including 45+ providers that solve current and ongoing challenges across departments in the publisher org, plus demand development, talent development and M&A buy and sell side.
Fastener for Solution Providers - Gain a growing team of 20 including former SVPs up to C-Suite to support your PubDev, Demand Development, Talent Development and M&A buy and sell side.
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The Hot Fix
3680 Wilshire Blvd,
Los Angeles, CA 90010
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