Meet Assertive Yield
Assertive Yield Asserts Its Dominance In Revenue Attribution and Optimization
Recently we got a chance to hear firsthand from the founders of our client Assertive Yield, to get the inside scoop on their approach to content monetization technology; here’s what we learned.
What is your website yield? In simpler terms, how much revenue do you generate from a specific section, property, or individual feature? Are some of your readers more profitable than others? How do you figure out which content is generating revenue for you, and which is not?
The answers to these questions are abundantly clear to digital publishers that use Assertive Yield for real-time revenue attribution, monitoring and AI-based optimization. With a deep specialization in real-time analytics focused on revenue generation, Assertive Yield gathers intelligence from multiple sources to determine which partners, content and features create value, and those which do not. This allows publishers to maximize advertising revenue minute-by-minute, while concentrating on assets that are performing, and de-emphasizing those that are not.
Every publisher is different, and each Assertive Yield implementation is customized to the individual publisher’s needs related to acquisition, visibility and issue identification.
Acquisition: Attracting the most profitable traffic is essential to publishing. Assertive Yield helps publishers draw on active data to determine who their most valuable readers are, and how best to reach them. This enables acquisition efforts to be focused on the channels that deliver, based upon factual data and quantifiable results.
Here is a typical example of how publishers use Assertive Yield to optimize acquisition.
Assertive Yield analytics determine that the people finding your content on a popular social media platform account for $0.05 per visit. However, people that find your content from media site XYZ account for $0.20 revenue per visit. Knowing this as it happens allows you shift acquisition investment to the more profitable source. Furthermore through real-time predictions you can utilize lookalike and retargeting methods efficiently, buying more for less. You can now put more effort into acquiring traffic from XYZ, and realize a better return on your investment.
Visibility: Visibility is all about getting noticed, which for advertisers means viewability. Viewability is the measure of whether an ad was actually seen on the page, combined with the click-through rate (CTR) to create a governable and accurate cost per thousand (CPM). It is estimated that over 50 percent of ads are never seen due to placement or lack of reader engagement. Using custom multivariate tests, publishers can determine which page layout, ad size, and ad placement produces the most revenue for the benefit of both publisher and advertiser. Assertive Yield eliminates information silos caused by using multiple partners, platforms, and products. These are combined to produce metrics that show what’s happening behind the scenes, giving publishers the ability to quantify a visitor’s lifetime value, and to focus on the content and services sought by their most valuable users.
Issue Identification: Publishers need targeted data to optimize their monetization engine. Assertive Yield relies on granular, real-time information to provide a clear picture of what is really going on behind the scenes. This wealth of data allows publishers to run micro-tests and filter information as it’s needed. With customized metrics, anomalies can be identified as they occur, without looking for them, resulting in the ability to monitor demand partner revenue, adjust bids on the fly, and manage discrepancies before they become problems.
Assertive Yield delivers an informed advantage to publishers, allowing them to effectively increase yield through actionable data, custom tests and strategic adjustments tailored to individual segments. It delivers data insights into the strategies necessary to grow visitors rapidly, and keep the most valuable audiences returning again and again.
Assertive Yield is free to test. To request an introduction, contact your Fastener representative or visit assertiveyield.com.