You may often see me wearing this Bill Murray T (thanks to Leo at The Chive). It is amazing how many people respond to it even if they don’t know where the shirt is from (and they really respond to it if they do know, “KCCO”). Whether you are 14 or 94 you love Bill’s odd charm… totally disarming, effortlessly hilarious and utterly cool sitting in a timeless likable vortex all his own. So you won’t be surprised why I was drawn to this brand ad strategy from a Reddit sales exec… it’s spot on: http://digiday.com/brands/bill-murray-ads/

You may often see me wearing this Bill Murray T (thanks to Leo at The Chive). It is amazing how many people respond to it even if they don’t know where the shirt is from (and they really respond to it if they do know, “KCCO”). Whether you are 14 or 94 you love Bill’s odd charm… totally disarming, effortlessly hilarious and utterly cool sitting in a timeless likable vortex all his own.

So you won’t be surprised why I was drawn to this brand ad strategy from a Reddit sales exec… it’s spot on:

http://digiday.com/brands/bill-murray-ads/