Authentic Design | Smashing Magazine
The recently popularized “flat” interface style is not merely a trend. It is the manifestation of a desire for greater authenticity in design, a desire to curb visual excess and eliminate the fake and the superfluous.
I’m all for flat, so you can get to what you need, fast and with less clicks/swipes. And I’m all for reducing bloat, so things run fast and don’t crash… ever. But I’m not quite sure anyone is really going gung ho about curbing visual excess – certainly not Apple with its iOS 7 parallax view effect. Even Google, known for low-fi design and lean experiences, already supports parallax view for Android.