thisistheverge : 
 
  Authentic Design |  Smashing Magazine   
  The recently popularized “flat” interface style is not merely a trend. It is the manifestation of a desire for greater authenticity in design, a desire to curb visual excess and eliminate the fake and the superfluous.  
 
 I’m all for flat, so you can get to what you need, fast and with less clicks/swipes.  And I’m all for reducing bloat, so things run fast and don’t crash… ever.  But I’m not quite sure anyone is really going gung ho about curbing visual excess – certainly not Apple with its  iOS 7 parallax view effect .  Even Google, known for low-fi design and lean experiences, already supports  parallax view for Android . 

thisistheverge:

Authentic Design | Smashing Magazine

The recently popularized “flat” interface style is not merely a trend. It is the manifestation of a desire for greater authenticity in design, a desire to curb visual excess and eliminate the fake and the superfluous.

I’m all for flat, so you can get to what you need, fast and with less clicks/swipes.  And I’m all for reducing bloat, so things run fast and don’t crash… ever.  But I’m not quite sure anyone is really going gung ho about curbing visual excess – certainly not Apple with its iOS 7 parallax view effect.  Even Google, known for low-fi design and lean experiences, already supports parallax view for Android