The Burtka-Harrises are doing Halloween better than you. I mean, they’re probably doing a lot of things better than you, but Halloween is definitely one of them.
Suri’s Burn Book is a great example of high quality content and a clear, distinct, and unique brand growing audience through word of mouth and organic means. Last summer’s TomKat divorce didn’t hurt, but the Tumblr had already grown to millions of monthly page views with its hilarious point of view and still manages to stay sharp over a year later. Let’s hope Suri never grows up.