http://richkidsofinstagram.tumblr.com/post/69890220819/rich-kids-of-instagram-the-book Rich Kids of Instagram (aka RKOI), the Tumblr that chronicles extreme wealth by curating obnoxious photos from rich kids’ Instagram accounts, just announced a Summer 2014 novel is on the way with Simon and Schuster. This news is on the heels of word E! is doing the reality show. The Tumblr launched less than two years ago… it’s incredible how fast you can find growth with a viral content programming concept and a tightly focused brand and a yacht-load of Champaign selfies. Congrats!

http://richkidsofinstagram.tumblr.com/post/69890220819/rich-kids-of-instagram-the-book

Rich Kids of Instagram (aka RKOI), the Tumblr that chronicles extreme wealth by curating obnoxious photos from rich kids’ Instagram accounts, just announced a Summer 2014 novel is on the way with Simon and Schuster. This news is on the heels of word E! is doing the reality show.

The Tumblr launched less than two years ago… it’s incredible how fast you can find growth with a viral content programming concept and a tightly focused brand and a yacht-load of Champaign selfies. Congrats!