http://gigaom.com/2013/12/09/the-scorpion-and-the-frog-who-wins-as-facebook-makes-tweaks-to-its-newsfeed-algorithms/ Facebook tweaked its Newsfeed algorithm, and some digital publishers are groaning. A few historical examples of digital content companies being hit by other algorithm/platform changes on the web are referenced in this GigaOm article… and plenty more examples exist from lyric sites to most every arbitrage play crashed and left scattered along the, er, information superhighway. And I am sure plenty more arbs are currently white knuckled and racing down that slippery slope. Take-a-way seems to be optimizing your content for cheap calorie audience vs for high quality content which begets quality protein audience (ie direct traffic and organic search/social) makes for a healthier digital content publisher. However, protein is very expensive… publishers with that ingredient nowadays seem to live with other ailments. Ugh. If companies were like people, we would just forget about it all during the holidays, continue to make and eat what we want, and create a New Year’s resolution instead. Not sure that usually works.

http://gigaom.com/2013/12/09/the-scorpion-and-the-frog-who-wins-as-facebook-makes-tweaks-to-its-newsfeed-algorithms/

Facebook tweaked its Newsfeed algorithm, and some digital publishers are groaning. A few historical examples of digital content companies being hit by other algorithm/platform changes on the web are referenced in this GigaOm article… and plenty more examples exist from lyric sites to most every arbitrage play crashed and left scattered along the, er, information superhighway. And I am sure plenty more arbs are currently white knuckled and racing down that slippery slope.

Take-a-way seems to be optimizing your content for cheap calorie audience vs for high quality content which begets quality protein audience (ie direct traffic and organic search/social) makes for a healthier digital content publisher. However, protein is very expensive… publishers with that ingredient nowadays seem to live with other ailments. Ugh.

If companies were like people, we would just forget about it all during the holidays, continue to make and eat what we want, and create a New Year’s resolution instead. Not sure that usually works.