Digiday’s article covering five publishers with horrible mobile experiences is totally missing the point if you ask me.
It eludes these giant media companies don’t know how to optimize the user content experience for mobile.
Reality is… they probably know how, but they probably don’t want to because they generate more revenue delivering desktop ad experiences into mobile than they do from delivering mobile ad experiences into mobile.
Thus, the real problem is not about the user’s experience. It is about the advertiser’s value, as you can’t even see most of the standard desktop ads in mobile devices and most of the rich media ads don’t even function.