Can I tell you when I was at SpinMedia, we didn’t buy any traffic. We didn’t even buy from Outbrain… It was just quality content focused on direct traffic first and then referral (and social) traffic second and search traffic was a distant third. And no junk.
Since the spring of this year, AdWeek has published a bunch of articles exposing fake traffic on the web. Digiday is recapping in this story. Bummer.