For those of you not familiar with an image with this juxtaposition – hi-tech iPhone sitting in low-tech rice – you are lucky. I swim regularly and use my iPhone constantly, and yesterday morning it accidentally landed in the water for a couple of seconds.  I immediately grabbed it and rushed it to the drier at the gym, and after a matter of seconds of me staring into the comforting home screen, it flickered and went dark.  With some exaggeration, It felt a bit like the moment I put my 13-year-old yellow lab to sleep. Ironically, I opened my laptop when I got home for my morning reading and started with All Things D and saw this article which was published around the same time of my crisis: http://allthingsd.com/20130912/rescuing-water-damaged-devices-is-there-a-better-fix-than-rice/. Today, my iPhone is lifelessly bathing in rice, and I’m borrowing my daughter’s iPhone and still relying on my laptop and hotspot, and of course, when I went to my daily reading, I see this Digiday article mocking me: http://digiday.com/publishers/what-does-mobile-first-mean-to-publishers/. A couple days ago I would have said Mobile First means: “50% of users are NOT visiting your content/website on a desktop (or laptop) computer, and that number is shrinking every day (as users become more mobile), so content publishers better stop worrying about desktop visitors and start figuring out how to optimize the experience and marketing and revenue model around mobile users, or they are going to be out of business in a matter of months (not years).” Today I now have to say Mobile First means: “I can’t wait for this 36-hour rice thing any more and am going to go buy a new iPhone.”  Ack!

For those of you not familiar with an image with this juxtaposition – hi-tech iPhone sitting in low-tech rice – you are lucky.

I swim regularly and use my iPhone constantly, and yesterday morning it accidentally landed in the water for a couple of seconds.  I immediately grabbed it and rushed it to the drier at the gym, and after a matter of seconds of me staring into the comforting home screen, it flickered and went dark.  With some exaggeration, It felt a bit like the moment I put my 13-year-old yellow lab to sleep.

Ironically, I opened my laptop when I got home for my morning reading and started with All Things D and saw this article which was published around the same time of my crisis: http://allthingsd.com/20130912/rescuing-water-damaged-devices-is-there-a-better-fix-than-rice/.

Today, my iPhone is lifelessly bathing in rice, and I’m borrowing my daughter’s iPhone and still relying on my laptop and hotspot, and of course, when I went to my daily reading, I see this Digiday article mocking me: http://digiday.com/publishers/what-does-mobile-first-mean-to-publishers/.

A couple days ago I would have said Mobile First means: “50% of users are NOT visiting your content/website on a desktop (or laptop) computer, and that number is shrinking every day (as users become more mobile), so content publishers better stop worrying about desktop visitors and start figuring out how to optimize the experience and marketing and revenue model around mobile users, or they are going to be out of business in a matter of months (not years).”

Today I now have to say Mobile First means: “I can’t wait for this 36-hour rice thing any more and am going to go buy a new iPhone.”  Ack!