So the guy sitting in this chair fell to his death, right?
19 Images You Won’t Believe Aren’t Photoshopped (Part 12)
BuzzFeed seems to get the most credit for inventing the listicle, and I certainly don’t want to discredit the property for nailing it and GIFing it and figuring out how to harness current distribution for it.
But early on, most savvy web publishers were leveraging lists as a way to drive traffic back to their own sites using Digg when it was basically the start page for the early adopters and power users of what was called the World Wide Web.
But Digg was more a platform than a publication, so we need to look further. Complex and AskMen certainly were early entrants to lists, but those took form as photo galleries. And then there was Cosmo magazine locking women into lists before Al Gore invented the Internet, but that was print.
So unless I hear otherwise, I will give credit to Cracked.com as being the inventor of what’s become the most common and clickable format for web publishing, the ever-loved-and-hated, listicle. Wonder what’s next…