“About 36% of all web traffic is considered fake” according to the IAB (Internet Advertising Bureau). Most insiders have heard this many times before from Mike Shields, Digital Editor of AdWeek. Now he’s a Sr Editor at The Wall Street Journal and is telling the entire world about the bot traffic crisis (by contributing to the article below). Let’s hope his assumptions are valid and his mission helps stop the fraudsters before scaring Madison Avenue away from legitimate web traffic and from responsible, quality digital publishers in the process: http://m.us.wsj.com/articles/SB10001424052702304026304579453253860786362?

“About 36% of all web traffic is considered fake” according to the IAB (Internet Advertising Bureau). Most insiders have heard this many times before from Mike Shields, Digital Editor of AdWeek. Now he’s a Sr Editor at The Wall Street Journal and is telling the entire world about the bot traffic crisis (by contributing to the article below).

Let’s hope his assumptions are valid and his mission helps stop the fraudsters before scaring Madison Avenue away from legitimate web traffic and from responsible, quality digital publishers in the process:

http://m.us.wsj.com/articles/SB10001424052702304026304579453253860786362?